hibi

Hibi is a fragrance brand that brings a subtle yet enriching experience to everyday life, inviting users to pause and connect with nature through scent. Inspired by the simple beauty of ordinary moments, Hibi captures the essence of aroma as a gentle punctuation in the flow of time. Its incense sticks, crafted from Awaji Island’s traditional incense-making techniques, offer a natural fragrance that rises effortlessly into the air when struck, without the need for a lighting device.

Born from the collaboration between two long-standing crafts of Hyogo Prefecture—the incense of Awaji Island and the matches of Harima—Hibi creates a unique experience rooted in tradition. The craftsmanship behind each piece blends innovation with history, offering a product that celebrates Japanese cultural heritage while introducing a new way to enjoy fragrance. Hibi's incense is a bridge between generations, evoking memories and sparking moments of mindfulness, all while maintaining a deep respect for craftsmanship and quality.

Through Hibi, the makers aim to enrich daily life, connecting the spirit of Japan with the world through the simple yet profound act of enjoying fragrance.